Willis Tower Skydeck

How do you make the journey part of the experience?

At Willis Tower Skydeck, we used environmental graphics and wayfinding to bring Chicago’s character into the visitor journey, transforming the path to the 103rd floor into an extension of the experience.

Bold graphics and thoughtful wayfinding help orient visitors, build anticipation and celebrate the city’s architecture, history and unmistakable spirit along the way.

The result is more than a way to find your way to the top. It’s a journey that sets the stage for one of Chicago’s most iconic views.