One Liberty Observation Deck

How do you turn a view into an experience?

For One Liberty Observation Deck, we created Philly from the Top—an immersive visitor experience that captures the energy, attitude and culture of Philadelphia before guests ever reach the 57th floor.

The environment uses bold graphics, interactive technology, sound and storytelling to bring the city to life. A guided audio tour invites visitors to explore Philadelphia through its sports, music and culture, while an interactive 360° touchscreen lets them zoom into landmarks across the city and discover the stories behind them.

Every detail builds anticipation for the payoff: stepping onto the observation deck and seeing the city from a completely new perspective.

A Philadelphia experience—with a view to match.