Minnesota Vikings

What happens when the brand becomes the broadcast?

For the Minnesota Vikings, we created a content studio designed to bring the team closer to its fans—and give the Vikings a distinctive visual voice across every channel.

The space was designed as a flexible stage for storytelling, from live broadcasts and play-by-play analysis to social content and behind-the-scenes moments. Multiple presentation environments give talent the freedom to shift between high-energy broadcasts, informal conversations and more interactive fan experiences.

Bold, unmistakably Vikings, the studio extends the team’s identity beyond the field and into every piece of content it creates.