Chapel Hill Tire

How do you turn a local favorite into a brand you can recognize wherever you find it?

Chapel Hill Tire has been part of the community since 1953, growing from a single location into a network of neighborhood shops. We created a flexible branded “kit of parts” that could scale across locations while keeping the experience distinctly Chapel Hill Tire.

Large-scale environmental graphics, dimensional signage and custom ceiling elements work together to create a recognizable visual language. Along the way, smaller touchpoints bring the brand’s stories and values into the customer experience—making the spaces feel welcoming, personal and connected to the community.

A consistent brand experience, built to work wherever the neighborhood takes it.